Acknowledgements and further research
Benefield, G. The Mobius Loop. Available from: http://www.gabriellebenefield.com/mobius/how-to-measure-value [accessed: 19 April 2016].
Gilb, T. Quantifying Value: on-line resources. Available from: http://gilb.com [accessed: 19 April 2016].
Office of Government Commerce (2010) Management of Value (MoV). TSO, London.
Ries, E. (2011) The Lean Startup: How Constant Innovation Creates Radically Successful Businesses. Portfolio Penguin.